Gorillaz Go for Gold: The Mountain Storms the Charts as London Gets the Full Takeover Treatment
The race to Number One is on and Gorillaz aren’t just climbing the charts, they’re blowing the doors off the West End while they’re at it.
Their ninth studio album, The Mountain, is powering up the rankings and heading straight toward what looks set to be their third UK No.1. While the chart battle rages behind the scenes, Murdoc, 2D, Noodle and Russel are celebrating in typically oversized fashion: by turning central London into their own animated playground.
For the whole of March 2026, the band have taken over W1 Curates, transforming the Oxford Street location into a full-throttle Gorillaz experience. Shoppers wander in expecting the usual high-street chaos and instead find themselves swallowed whole by The Mountain. The album’s India-inspired artwork, created by longtime collaborator Jamie Hewlett, is blasted across colossal digital screens in a cinematic sprawl of sound and colour.
The takeover marks their biggest London moment since last summer’s anniversary shows at the Copper Box Arena, but this time it feels rawer and more immediate. There’s no stage barrier. No seating plan. Just you, the visuals and an album currently scrapping its way to the top spot.
And because Gorillaz never stop at just one headline-grabbing move, there’s also a strictly limited capsule collection landing at FLANNELS London. Inspired by The Mountain’s artwork and themes, the pieces blur the line between band merch and high-end fashion.
With The Mountain Tour kicking off in Manchester on 20 March 2026, this London domination feels like the opening statement of a band who know exactly where they’re heading straight to the summit. If the charts keep moving the way they are, the capital won’t just be hosting an exhibition this March. It’ll be witnessing a Number One in real time.