About Us
What We Are
We’ve changed ! We’re moving from a magazine to an online community. Our focus isn’t on attracting advertisers, we don’t have any! It’s about building a home for like-minded men who know better. Memberships are our way of ensuring that the experiences, the connections, and the content is as real as t comes – no fluff, no filler. We’re transparent about how we work – we do not take commissions around the products and experiences we list and pass 100% of any discount or benefit to our members. We keep the lights on through our subscription income.
Why We're Here
Loaded is a home for those who want more from life. Our mission is simple: to give our members an edge, helping them live their best lives by keeping them connected to interesting stuff, fun people, and every kind of experience. We’re here to fuel curiosity, turn every day into an adventure, and to make sure life is never just 'okay.' It’s about giving our men the tools, the tales, and the opportunity to live it out large, laugh loud, and look at the world with a knowing nod. In short, Loaded is your backstage pass to a life less ordinary.
So, What's Changed
Times have changed, and so have we. Growing up doesn’t mean slowing down; it means tuning in to what really matters. We're keeping the Loaded spirit alive, combined with our drive to tell the stories that others steer clear of – but with a twist. We’re older, perhaps a smidge wiser, which means we’re trading in the gratuitous for the gutsy, the obvious for the odyssey. Our content has evolved to be a more insightful view of the world, without losing the edge that makes us, well, us. We're still about pushing boundaries, but now it’s about doing so with purpose and a bit of perspective.
The Business Bit
Loaded World is published by Loaded Digital Ltd, a company registered at Companies House in England & Wales under the number 09439805.