For decades, the great British smoker has had to choose between traditional
cigarettes or rollies and more recently the tidal wave of vapes. But what if there was
a third option? A middle ground that delivers real tobacco satisfaction, without any
smoke smell or sickly-sweet vape cloud? Enter Ploom X Advanced – the future-
forward heated tobacco device that aims to give smokers a seat back at the table.
- By Danni Levy
A SLICKER WAY TO PUFF
Ploom X Advanced is a bit of a design statement, to be frank. It’s sleek, compact and
button free. The integrated cutting-edge HeatFlow™ technology gently heats
rather than burns tobacco, unlocking a rich, full-bodied tobacco infused
vapour minus any smoke or tar. Put simply, Ploom puts familiar tobacco enjoyment
at your fingertips.
THE “INSIDER’S” CHOICE
Ever tried lighting up a cigarette indoors in recent years? Yeah, good luck with that.
One of the biggest turn-offs for smokers today is the banishment outside, huddled
around a pub doorway while your mates carry on the night without you. But Ploom
changes all that. Because it doesn’t burn tobacco, it doesn’t fall under the UK’s
indoor smoking ban. That means in many places where vapes are allowed, Ploom is
too. No more traipsing outside in the rain – this is a game-changer for anyone who
values their social life as much as their tobacco.
TASTE WITHOUT COMPROMISE
If you’ve ever tried a vape, you’ll know that while they might do the job for some, they
don’t quite hit the mark for real tobacco lovers. Ploom solves this by using actual
tobacco – not e-liquid – to deliver an authentic taste that feels like the real deal. With
a huge range of different flavours to choose from, including classic tobacco blends,
minty infusions, and fruity twists, you’re not stuck with just one option. Fancy
switching your flavours up a notch? Go for one of the flavourful crush capsule
options, which release an extra burst of flavour.
A WIN FOR YOUR WALLET
Smoking these days is expensive, we all know that. But here’s something worth
noting: the average smoker on 20 cigarettes a day could save up to £4,100 a
year* with Ploom’s EVO tobacco sticks. Want to upgrade your holiday plans this
year? Or invest in some new tech for the house… With a pack of EVO sticks costing
around £5 (compared to £16+ for a pack of 20 cigarettes*), it’s a total budget hack!
IS HEATED TOBACCO REALLY LESS DAMAGING TO YOUR HEALTH?
Recent studies have highlighted potential health risks associated with vaping. Research from the Woolcock Institute of Medical Research** indicates that even
nicotine-free vape liquids can impair short-term memory and cause brain
inflammation. Additionally, chemicals like formaldehyde in vape residue may elevate
long term cancer risks.
Ploom’s heated tobacco products, such as the Ploom X Advanced, heat tobacco
without burning it. This method minimizes charring, eliminates smoke and ash, and
reduces tar, potentially offering a reduced-risk alternative to traditional smoking.
No tobacco product is “safe,” and Ploom isn’t pretending otherwise. It states on its
website: The Ploom X Advanced is our latest heated tobacco product which we
believe has strong potential to be a reduced-risk product compared to smoking
cigarettes. Ploom X has, on average, a 90-95% reduction in the levels of the nine
constituents recommended by the World Health Organization (WHO) for reduction in
cigarette smoke***
So, while no tobacco product is entirely risk free, Ploom’s approach may present
fewer health hazards compared to conventional smoking and vaping, making it a
serious alternative for smokers who want to step away from traditional cigarettes.
EASY TO USE, EASY TO ENJOY
One of the biggest myths about heated tobacco is that it’s complicated. It’s not. All
you have to do is insert the EVO tobacco stick, the device automatically starts
heating it, and in 25 seconds you’re good to go. Each session lasts five minutes, and
there’s no limit on the number of puffs. When it’s time to recharge, just plug it in with
a USB and 90 minutes later, you’ve got up to 20 uses per full charge.
THE VERDICT: A SLICKER SMOKE-FREE FUTURE
If you still enjoy the ritual of smoking but want an alternative that’s more cost
effective and potentially less damaging, Ploom X Advanced is the silver bullet.
It’s got the tech, the taste and the style to make it a genuine alternative to cigarettes,
without any smoke or smoke smell. Not only that, you’ll be quids in!
So, is Ploom the future of puffing? It just might be. One thing’s for sure: it’ll give you
a seat back at the table.
Ploom is offering Loaded readers the opportunity to discover heated tobacco
technology today – use code LOADEDX at ploom.co.uk to get the Flavour
Bundle for £20. This offer is available until 08.06.25 – T&C’s below****
18+ only. These products are not risk-free and are addictive. For more information on Ploom X Advanced, visit Ploom.co.uk
*Calculation compares the average cost of smoking 20 cigarettes and consuming 20 EVO tobacco sticks per day. With 20 sticks in a pack and a recommended retail price of £5.00, EVO costs a third of the price of a pack of cigarettes. The current average selling price of a pack of 20 king size cigarettes is £16.35 (ONS data November 2024).
** A 2025 study by the Woolcock Institute of Medical Research found that even nicotine-free vape vapour impaired memory and triggered inflammation in the brain of young mice, while nicotine-containing vapour increased anxiety and reduced neuron counts in the cortex. Oliver BG, Wang J, Yarak RA, et al. (2025). Exposure to third hand e-cigarette vapour impairs cognitive function in young mice. Ecotoxicology and Environmental Safety, 291:117885. DOI: 10.1016/j.ecoenv.2025.117885. Woolcock Institute of Medical Research.
***Based on available machine-measured data comparing 9 harmful constituents recommended for reduction in cigarette smoke by the WHO, measured in smoke of a standard reference cigarette (1R6F) and the vapour from Ploom X Advanced.
IMPORTANT: THIS DOES NOT MEAN THAT USE OF PLOOM X IS SAFE OR ELIMINATES HEALTH OR ADDICTION RISKS ASSOCIATED WITH TOBACCO USE. NO TOBACCO PRODUCT IS SAFE.
****Code LOADEDX entitles customers to a Flavour Bundle at the reduced price of £20 when purchased from ploom.co.uk. Code is valid from 00:01 on 6 May 2025 until 23:59 on 8 June 2025. This code can be redeemed once only per customer. Up to a maximum of 3 Flavour Bundles can be included in an order. To redeem this offer add up to 3 Flavour Bundles to your basket on ploom.co.uk and enter the code at checkout. Code cannot be used in conjunction with any other offers or promotions. Codes are non-refundable, non-transferable and have no cash value. Delivery charges apply. Subject to availability and while stocks last. These terms and conditions are governed in accordance with the laws of England & Wales.
