HECK! Food – yes, the guys who make the tasty chicken sausages – has partnered with testicular cancer charity, Cahonas, to launch the CHECK! campaign this November for Men’s Health Month, raising awareness about this all-too-common disease. The campaign follows a survey revealing that nearly a quarter of UK men avoid self-checks due to a lack of knowledge on how to do it properly.
According to the survey of over 1000 men, some of the reasons for avoiding checking themselves included: embarrassment (9%), not wanting to tell their spouse (4%), not wanting to tell their family i.e. parents or children (5%), fear of finding something wrong (12%) or thinking they aren’t old enough to get the disease (5%).
This campaign hopes to encourage more men to get checking, and also lessen the stigma that surrounds talking about balls. I mean, we all have them... don’t we fellas?
HECK! has rebranded its chicken sausage packs to CHECK! and included QR codes linking to information on self-checks, with a portion of sales going to Cahonas. The campaign aims to reduce stigma, encourage self-checks, and promote early detection. Special edition packs will be available in major UK supermarkets throughout November.
Heck’s founder, Jamie Keeble, shared his own story: “I found a small lump, immediately went to my GP and received my diagnosis. Even though a lot of stigma surrounds going to the doctor for such an intimate area, it’s vital to be proactive if you find a lump. I’m now completely recovered and my wife and I recently celebrated the birth of our first child, which is amazing.
For more information on the campaign, visit www.heckfood.co.uk and for tips on how to check yourself for signs of testicular cancer, visit Cahonas
