by Jack Johnstone

The Game's Gone

The Premier League. It used to be 90 minutes of blood, sweat, and ...
The Game's Gone

The Premier League. It used to be 90 minutes of blood, sweat, and jeers, and now it’s a designer handbag with a FIFA logo stitched on the side. Welcome to the modern day EPL: where the soul of football has been replaced by Spotify playlists, TikTok reels, and VAR-induced migraines. We’ve swapped rain soaked terraces for LED light shows, and all that’s left is a game that feels about as authentic as a Shoreditch latte. The game’s gone, folks…and here’s how.

Let’s start with the basics. The old Premier League was a pub fight in the shape of a football match. Games weren’t won, they were survived. Tony Adams would two foot you, Roy Keane would sneer at your limp corpse, and Neil Warnock would give the post match interview of a man who’d just discovered his local ran out of lager. Results were carved out of pure grit, and pitches weren’t pristine carpets, they were mud baths that made goalkeepers look like they’d been competing in a Tough Mudder.

Now? Now we’ve got players turning up to games in designer tracksuits that cost more than a semi-detached in Stoke. It’s no longer the working-class theatre of dreams, it’s the world’s most expensive fashion show with a football match squeezed in somewhere between sponsorship deals. Teams have “tactical consultants” and “data analysts” tracking every blade of grass touched, but half the strikers couldn’t hold a candle to the golden age cloggers of the 90s. The game’s gone.

And don’t even get me started on VAR…the lovechild of technology and chaos. In the old days, a dodgy decision was part of the charm. You got screwed over by a ref, and that was that. Down the pub, everyone would have a moan, a pint, and carry on. But these days, goals are celebrated twice: once by the players, and then again 17 minutes later once the VAR bloke has drawn more lines than a geometry teacher. No one even knows the offside rule anymore, it’s just a screen full of squiggly lines and broken dreams.

But it’s not just the officiating that’s gone to the dogs. Look at the transfer market. Back in the day, your club’s big summer signing was a bruising centre-half from the Championship or a lad from Scandinavia who’d never seen the sun. Now, it’s £100 million on a kid with 100,000 Instagram followers and a fancy haircut. Agents run the show, and loyalty is a forgotten relic, players switch clubs more often than fashion influencers change outfits. If Paolo Di Canio played today, he’d be off to Saudi Arabia before Christmas.

And then there’s the fans. Once upon a time, supporters were the heartbeat of the game – people who grew up on Bovril, Yorkie’s, meat pies, and a lifetime of heartbreak. They sang songs from the terraces, some original, most offensive. Now? Now it’s selfie sticks and half-and-half scarves. You used to see your rival fans at the station and exchange a few choice words, these days, they’re asking for your Snapchat. “Matchday experience” used to mean trying to sneak in under the turnstile, now it’s £14 burgers and a pre-match light show set to Stormzy.

Even the clubs are unrecognisable. Newcastle, once a soap opera starring Alan Shearer, is now funded by oil money and talking about Champions League football. Manchester United have turned into a Netflix documentary without the happy ending, while Chelsea treat managers like pop-up restaurants, here today, gone before you’ve finished your starter.

Meanwhile, the broadcasters are squeezing every last penny out of us. Super Sundays? More like Super Subscriptions. Want to watch your team? That’ll be Sky, BT, Amazon Prime, and some sketchy stream you found on Twitter. It’s football, but only for those with platinum Amex cards. The game’s gone.

But here’s the thing, we still watch. Because as much as we complain, as much as we bemoan the disappearance of mud-splattered heroes and £2 terrace tickets, we can’t help but be drawn back. Because deep down, even in the midst of VAR chaos and transfer absurdity, there’s still magic in the game. It’s not what it was, but every now and then, we catch a glimpse of what it used to be a last-minute winner, a crunching tackle, or a fan singing his heart out in the rain.

The Premier League has changed, sure. It’s polished, packaged, and sold to the highest bidder. But there’s still something in it that makes us love it – even if we’ll never admit it out loud. The game’s gone, yes. But we’ll still be there, every Saturday, complaining about how it used to be better. And maybe, just maybe, that’s the one thing about football that will never change.

Jack Johnstone profile picture

Jack Johnstone

Learn More

Jack Johnstone is a dynamic sponsorship manager and lifelong football enthusiast. With a keen eye for partnerships and a deep understanding of the game, Jack specializes in creating impactful connections between brands and the world of sports.