END. Puts Motorsport Style in Pole Position with On The Move
END. continues to blur the lines between sport and fashion with On The Move, a collection that takes inspiration from the fast-paced worlds of Formula 1, motocross and rally driving. Blending technical sportswear with contemporary streetwear, the latest in-house range is supported by a series of exclusive collaborations with Alpha Industries, Local Space, adidas and Cole Buxton.
The 24-piece collection introduces END.'s new Whippet motif, a nod to the retailer's North East roots that runs throughout the range on standout pieces including the Pit Crew Zip Hoodie and Whippet Zip Hoodie. Elsewhere, graphic T-shirts, refined Oxford shirting and the brand's first in-house womenswear pieces bring a fresh dimension to the collection, all while maintaining the automotive-inspired aesthetic.
The accompanying collaborations each add their own character. Alpha Industries delivers two premium MA-1 jackets inspired by team paddock uniforms, adidas reworks the Adistar Control 5 with durable motocross-inspired detailing, Local Space contributes a bold headwear capsule, while Cole Buxton rounds things off with a 14-piece collection influenced by British trials culture.
Rather than simply borrowing from motorsport, On The Move successfully captures its energy and visual identity in a collection that feels both wearable and distinctive. The collection is out now, with pieces available through END. online and in stores.