PSD Underwear: Comfort That Refuses to Blend In
What started as an idea between two cash-strapped college friends has grown into one of the most recognisable names in premium underwear. Founded in 2007 by Curt and Ryan Flaitz, PSD was born from a simple ambition: create boxer briefs that combine comfort, performance and bold design without the premium price tag.
From travelling the United States in a branded RV to selling products at car shows, sporting events and music festivals, the founders built the brand from the ground up. A chance encounter with NFL star Stevie Johnson proved to be a defining moment when he celebrated a touchdown by revealing the PSD logo on national television, earning the brand widespread exposure and helping launch its rise.
Today, PSD is renowned for its vibrant graphics and collaborations spanning sport, music and pop culture, but there's far more to the brand than eye-catching designs. Each pair is constructed using breathable, moisture-wicking fabrics with a signature four-way stretch, providing excellent support and all-day comfort whether you're in the gym, travelling or simply relaxing at home.
It's this combination of technical performance and expressive style that sets PSD apart. Rather than treating underwear as an afterthought, the brand has transformed it into another way to showcase personality while delivering the comfort expected from premium everyday essentials.
For those looking to add a little more character to their top drawer without compromising on fit or performance, PSD is well worth a look. The collection is available now from www.pantsandsocks.com.