When you think of Scotland’s drinking habits, your mind might go straight to whisky, heavy pints, and a late-night session that leaves you reeling. But hold onto your tartan — modern Scotland’s drinking scene is about so much more. From craft beer to cocktails, and yes, even IRN-BRU, the nation’s drinking culture is shaking off the old stereotypes and embracing something new.
Now, let’s clear the air. Scotland did earn its “boozy nation” badge back in the late 20th century, when looser laws and cheap alcohol had the taps flowing harder than the North Sea. But since the early 2000s, things have mellowed out. Scots are drinking less, but they’re drinking smarter — and that doesn’t mean they’ve gone boring on us.
“We’ve been tagged with the heavy-drinking stereotype, largely rooted in the struggles of the industrial era,” explains Angelos Kyrousis, Food and Beverage Director at Virgin Hotels Edinburgh. “But today’s Scotland is embracing craft beers, low-alcohol options, and non-alcoholic drinks. People are looking for a more balanced way to enjoy themselves.”
And here’s where IRN-BRU comes in. Affectionately known as Scotland’s “other national drink,” this fizzy orange elixir isn’t just for hangovers (though it’s legendary in that department). IRN-BRU is a cultural icon — and increasingly, a cheeky mixer. From whisky cocktails to vodka-BRU concoctions, it’s finding its way into Scotland’s evolving bar scene. Trust us, there’s nothing quite like a dram of whisky chased with that fizzy, neon-orange burst of nostalgia.
Sure, whisky still reigns supreme as Scotland’s most famous export, but don’t sleep on the other spirits. Scotland has a historic connection to rum that predates its love affair with whisky, and a growing number of local rum distilleries are putting a fresh spin on the spirit. Plus, the craft beer scene is booming, with microbreweries serving up everything from hazy IPAs to stout creations you could mistake for dessert.
But don’t worry, some stereotypes are sticking around — the good ones, at least. “We’ve got the reputation of being friendly! That’s why the English come up for weekends to have fun,” laughs Simon Brooking, national ambassador for Laphroaig.
So, what’s drinking in Scotland really like? It’s about enjoying good booze, a bit of banter, and maybe even a cold can of IRN-BRU to cap it all off. Whether you’re sampling a craft beer, diving into a funky rum cocktail, or just living your best life with a Scotch and IRN-BRU combo, Scotland’s drinking culture is all about balance, flavor, and a proper good time.
Raise your glass — whether it’s filled with whisky, beer, or the almighty BRU. Scotland’s got something for everyone. Slàinte!
