SHIFTING THE TIMBER: WHY EVERY MAN AND HIS DOG IS TURNING TO ACTIVE SHADES
There’s a moment every year, usually around December 27th, when you catch a glimpse of yourself in a shop window and think, “Christ… when did I start to resemble the turkey I just ate?” The stomach’s rounded, the legs feel heavy, and the only “run” you’ve done is on the gravy.
So January hits, and every man, woman and dog lace up the trainers, pull on whatever kit survived the gravy, and head out for a guilt-fuelled jog. And there’s one accessory suddenly popping up more than ever: performance sunglasses.
Yep, if you hadn’t noticed, the sporty wraparounds you used to only see on serious cyclists are now being worn by those of us who simply want to look sharp while sweating out the pigs-in-blankets. And honestly? About time.
Active sunglasses aren’t just about blocking the winter sun (which, let’s be real, shows up about as often as your mate who owes you money). It’s the practicality: wind protection, no slipping, lenses that don’t fog the minute you start puffing like a steam train. And the surprise twist? They’ve become properly stylish. The “I do actual outdoor stuff” look has beaten the mirrored-aviator brigade into submission.
ENTER ENDURA: THE BRAND THAT ACTUALLY GETS IT
If you’re going to slap something on your face while trying to reverse six weeks of festive damage, you might as well pick a pair that can keep up. And Endura, a brand that’s been kitting out proper athletes for years, knows the score better than most.
Their Singletrack Glasses in Petrol are exactly what the January warrior needs. You get three interchangeable lenses — high-def for your morning run, mirrored anti-fog for colder rides, and a low-light orange lens for those gloomier UK afternoons. The rubber-touch adjustable temple tips and nose bridge mean they stay glued to your head even when you’re sweating like you’re on the last mile of a charity marathon you regret signing up for.
And because they’re 100% UV protective, you’re covered for those rare but blinding sunny winter mornings that always seem to hit the second you decide to actually exercise.
But let’s be honest, the real win is that they just look good. The wraparound design gives you that “I know what I’m doing” vibe, even if you’re absolutely gasping halfway up the first hill.
THE VERDICT
If the new year means new habits, new miles, and a new attempt at pretending you’re basically an athlete now, kitting up with a solid pair of active shades is a no-brainer. And Endura’s Singletracks? They’re the ones you won’t mind being seen in, even when you’re bright red, blowing hard, and still digesting Christmas.
Loaded loves SingleTrack Glasses, £63.99 at endurasport.com
